E-COMMERCE IN NUMBERS

MARKETPLACES WORLDWIDE

The first ever marketplace was born by Book Stack Unlimited as an online bookstore[1] after in 1979 the English entrepreneur Michael Aldrich[2] invented electronic shopping. By today the global retail e-commerce has grown into more than a USD 3.53trillion business, representing around 22% of total retail sales worldwide in 2023. Global retail e-commerce websites have on average 21.96 billion visits every month where almost every 2nd global digital purchase is concluded via an online marketplace[3].

An online marketplace is typically a shop where more than 1 seller are offering their products. In other words, when a retailer allows its online competitors to sell on its own website, it becomes an online marketplace. More and more retailers are adopting this business model due to various reasons. For example, to offer their customers a wider product portfolio, better stock availability, better prices for some products, and/or to benefit from seller commissions and more online traffic.

EUROPEAN OVERVIEW

MARKETPLACES IN EUROPE

There are approximately 7000 online platforms and marketplaces operating in the EU alone[4], where only the Top10 marketplaces are already scattered across 7 countries[5]. Below are few examples of some very known marketplaces in Europe.

 

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egenta

Many marketplace specialise in selected product categories and we will help you to build a tailored expansion strategy with the biggest ROI. Below also shows examples of some marketplaces and their product category focus [6].

CHALLENGES WHEN SELLING WITHOUT AN EXPERIENCED MARKETPLACE SELLER

CHALLENGES WHEN SELLING WITHOUT AN EXPERIENCED SELLER

-2. 35 bn

Lost sales every year due to marketplace problems (e.g. sudden unexplained account suspensions etc.)
European Commission (2019)

50 %

European businesses experiencing problems on online platforms

47 %

of online sellers in DE have faced legal notices, and 2/3 of them regard them as potentially existential threats

38 %

problems that remain unsolved regarding contractual relations

100 %

of money frozen until marketplace disputes are solved (may take months)

NEXT STEPS

HOW EASYMARKETPLACE CAN HELP

Starting a multi-country marketplace operation in Europe requires significant investments for any company that wishes to sell directly to end consumers (B2C).

Easymarketplace significantly reduces not only your entry to marketplace costs but most importantly the high cost of maintaining the operation on a daily basis as each marketplace has its own daily metrics, guidelines and requirements.

It is our mission to help manufacturers, brand owners and distributors to be present in all relevant European marketplaces whilst taking over all time-consuming and costly operations such as marketplace account management, IT operations, warehousing & logistics and EU legal compliance.

In short: we set up a simple B2B cooperation with you and easymarketplace will do the rest.
Contact us and we’ be happy to plan a start with a tailored distribution strategy for you.

12000 +

Spent Hours on Business Process Optimization

25 +

Live Marketplaces

65000 +

Products

100 +

Business Partners

OUR EXPERIENCE

EUROPEAN E-COMMERCE EXPERTISE

easymarketplace’s management comes from German/Dutch/Czech backgrounds with more than 15 years of experience in European cross-border business within large companies such as Amazon Europe and Sony Europe.

Since 2016 we are continuously widening our expertise on European marketplaces – know-how that eventually you can leverage on.

We take a tailored approach with every partner and we can market your portfolio on any site you wish to present on. Below are some examples, but it does not stop there. Contact us to find out more.

  • 100% dedication to European marketplaces since 2016
  • International management coming from large companies such as Amazon Europe and Sony Europe
  • 15+ years management experience in European cross-border business
  • OUR MISSION: offer customers an all-inclusive solution for selling on European marketplaces & platforms
  • OUR VISION: connect to all European marketplaces representing 80% of the market
  • OUR PROMISE: 100% tailored distribution, sales and marketing strategies for our customers

OUR BEST PRACTICE PHILOSOPHY

We never stop to trial & error – and our tailored solutions for customers include the very best practices that we continue to improve every day.

Examples of where we are currently present

Sources:
[1] Historyinformation.com, 2021 / [2] Wikipedia, 2021 / [3] Statista.com, 2021 / [4] European Commission, 2019 / [5] Bundesverband Onlinehandel, 2015 / [6] RetailX and Global Retail Research BV, 2020.