E-COMMERCE IN NUMBERS
The first ever marketplace was born by Book Stack Unlimited as an online bookstore after in 1979 the English entrepreneur Michael Aldrich invented electronic shopping. By today the global retail e-commerce has grown into a USD 3.53trillion business, expected to represent 22% of total retail sales worldwide in 2023. Global retail e-commerce websites have on average 21.96 billion visits every month where almost every 2nd global digital purchase is concluded via an online marketplace.
An online marketplace is typically a shop where more than 1 sellers are offering their products. More and more retailers are adopting this business model in order to offer to their customers a wider product portfolio and better prices, and also to benefit from seller commissions and eventually more traffic.
MARKETPLACES IN EUROPE
There are approximately 7000 online platforms and marketplaces operating in the EU alone, where only the Top10 marketplaces are already scattered across 7 countries. Below are few examples of some very known marketplaces in Europe.
Each marketplace has a different category focus and easymarketplaces will help you to choose the most relevant ones for you. Below are some examples of which categories are focused on by Marketplaces.
THE RISKS WHEN SELLING DIRECTLY ON MARKETPLACES 
CHALLENGES WHEN SELLING WITHOUT AN EXPERIENCED RESELLER
-2. 35 bnLost sales every year due to marketplace problems (e.g. sudden unexplained account suspensions etc.)
European Commission (2019)
50 %European businesses experiencing problems on online platforms
47 %of online sellers in DE have faced legal notices, and 2/3 of them regard them as potentially existential threats
38 %problems that remain unsolved regarding contractual relations
100 %of money frozen until marketplace disputes are solved (may take months)
HOW EASYMARKETPLACE CAN HELP
Starting a multi-country marketplace operation in Europe requires significant investments for any company that wishes to sell directly to end consumers (B2C).
Easymarketplace is your value-added reseller for European marketplaces. It is our mission to help manufacturers and distributors be present in all relevant European marketplaces whilst taking over all time-consuming and costly operations such as marketplace account management, IT operations, warehousing & logistics and EU legal compliance. We set up a simple B2B cooperation with you and easymarketplace will do the rest.
Contact us and we’ be happy to plan a start with a tailored distribution strategy for you.
12000 +Spent Hours on Business Process Optimization
25 +Live Marketplaces
65000 +Launched Products
100 +Business Partners
OUR E-COMMERCE PRESENCE
OUR MARKETPLACE EXPERTISE
easymarketplace’s management comes from German/French/Dutch backgrounds with years of experience in European cross-border business within large companies such as Amazon Europe, Hewlett-Packard and Sony.
Since 2016 we are continuously widening our expertise on European marketplaces – know-how that eventually you can leverage on.
We take a tailored approach with every partner and we can market your portfolio on any site you wish to present on. Below are some examples, but it does not stop there. Contact us to find out more.
OUR BEST PRACTICE PHILOSOPHY
Examples of where we are currently present
 Historyinformation.com, 2021 /  Wikipedia, 2021 /  Statista.com, 2021 /  European Commission, 2019 /  Bundesverband Onlinehandel, 2015 /  RetailX and Global Retail Research BV, 2020.